I can’t claim to have an MBA, but I still believe that certain things are self evident.
Happy customers bring you more business.
Word of mouth is the best advertising.
It’s cheaper to maintain an existing customer than it is to find a new one.
Sometimes you just need to admit that you made a mistake.
Sadly I can count on the thumbs of one hand the number of companies that believe these things. One of them is Magma Communications in Ottawa.
I’ve relied on Magma for many years for my web hosting, e-mail, dial-up, and DSL service. They’re far from the cheapest, but their service is second to none.
In particular you can call them any time of the day or night and talk to a real live technical support person who a) seems to care about helping you, b) really knows what he or she is talking about, and c) solves problems quickly.
No thirty minutes on “hold”. No blaming other companies. No evasion. And certainly no attempt to blame the customer or to insult them.
Amazing for a company that’s owned by Primus Canada.
Consequently I was gobsmacked this month when I found myself without DSL access for two weeks.
I had arrived home from Seattle, and couldn’t get a connection.
I tried the usual things – resetting hardware, changing cables, testing and checking passwords, all to no avail. Something was wrong, and it wasn’t at my end.
I called Magma support. They picked up on the second ring, and after double checking the really obvious user errors ran a quick check for line sync.
Four minutes into the call they surmised that probably the problem was with Bell Canada and that they would open a support ticket with them.
Here’s the important part of the story.
Even though Magma, Primus, Sprint, and a dozen other companies will sell you DSL service, what they’re really doing is reselling Bell service. Or, if I understand correctly, the services provided by another BCE company, Nexxia. Even Bell Sympatico buys DSL from Nexxia.
As noted previously, BCE lacks even the slightest interest in customer service, especially in products for which they hold a monopoly. Apparently this disdain for customers extends to some reasonably large ones like Magma.
Troubleshooting a DSL connection problem at Magma goes something like this.
a) Customer phones Magma Support
b) Magma tech does some basic troubleshooting and checks the line sync quality.
c) If that doesn’t do it the Tech will issue a repair ticket to Bell Nexxia.
Time elapsed: 8-10 minutes
d) Bell Nexxia refuses to look at the repair tickets for a minimum of two, and probably three or more days. During that time no-one, not the end user, not Magma, is allowed to contact Bell to see if anything is happening.
e) Bell fixes something
f) Bell phones end user to tell them that they fixed something.
g) Bell does not phone Magma to tell them the same thing.
h) Bell closes ticket ’cause they’ve surely fixed it.
i) Magma and end user wait two more days until Bell officially tells Magma what they did.
j) DSL still doesn’t work. Magma submits another repair ticket to Bell Nexxia
k) Go to Step d)
In other words, the actual time spent troubleshooting and fixing problems is minutes. The time spent waiting for Bell to get off their ass and address issues is calculated in days.
At the end of two weeks I fired off a scorching letter to Magma. At the same time I received a replacement modem.
When this immediately solved the problem I dropped them a note expressing my pissed offedness at the fact that I had suggested a modem problem a week earlier and had been ignored.
Now, the amazing part:
A call from someone higher up the Magma food chain who apologized (as had a number of people), who acknowledged that the problem had not been well handled, and who tells me that they are actually changing their policies based on my experience so that it will be possible to swap in a new modem early on in the process instead of only after two weeks of Bell hell.
Yes, they listen to customers and take them seriously.
Sadly I told him, I had already called Cogeco cable to order up cable modem service. I simply couldn’t risk another two week outage. He said that he could understand that.
I promised to mail both modems back to them as soon as the new service was in place.
I had called Cogeco a day or two earlier to have cable modem service installed.
The cogeco phone drone booked a day, and time, and I sat through the ten minute recorded EULA. I found it bizarre that they demanded cash or a cheque at the time of install. Since I already subscribe to Cogeco cable that seemed rather stupid.
Well, this morning came and went with no installer. At an hour after the agreed upon window I phoned them.
After trying to tell me that I hadn’t booked an install, and (I swear) asking if I was sure that I had phoned Cogeco and not someone else, they “found” a record of the call, but no sign of the install order.
The phone drone offered no suggestions, made no attempt to solve the problem, just a dull “huh…” response that suggests that this sort of thing is the norm at Cogeco.
I told them thanks, but no thanks. I’m outa here.
And as of this moment, I’m still using DSL provided by Magma Communications.